Mmnt · Brand Identity
Design Lockup
Presence Ring Mark · v1.0
Mmnt
Own the Mmnt  ·  Presence Ring Mark
ownthemmnt.io
Brand Assets v1.0
March 2026 · Confidential
01
The Mark
Primary
Dark + Neon
#1A1E1A · #39FF6A
All Black
On Light
#FFFFFF · #1A1E1A
White
Reversed
#1A1E1A · #FFFFFF
Center Dot
The self · The moment · Ground zero
Inner Ring
Authenticated presence · Confirmed location
Outer Ring — Dashed
The seal · Ripple · Artifact boundary
02
Lockup Formats
Mmnt
A · Horizontal Lockup (Primary)
Mmnt
Own the Mmnt
B · Stacked Lockup
Mmnt
ownthemmnt.io
C · Wordmark Only
D · Mark Only (App Icon / Badge)
Mmnt
E · On Deep Background
Horizontal Lockup · All Approved Colorways
Mmnt
Primary · Dark + Green
Mmnt
All Black · On Light
Mmnt
Reversed · White on Dark
03
Color Palette
Mmnt Green
#39FF6A
Primary mark · CTA · Active states
Mmnt Dark
#1A1E1A
Primary surface · Logo bg
Deep Dark
#0C0F0C
App background · Page base
Forest
#2D7A3F
Secondary accent · Supporting text
Pure White
#FFFFFF
Reversed mark · Light mode
04
Typography
Wordmark + Display — Syne 800
Mmnt
Own the Mmnt. Be the Moment.
Syne · Weight 800 · Tracking −0.04em to −0.05em · google.com/fonts
Supporting UI + Labels — DM Mono
PRESENCE · AUTHENTICATED · 2026
ownthemmnt.io  ·  Artifact #00412  ·  14 Mar 2026 · 21:47:32 UTC
DM Mono · Weight 300–500 · Tracking +0.06em to +0.2em · google.com/fonts
05
Clear Space & Minimum Size
Mmnt
1× icon height
1× icon height
1×
1×
Maintain a minimum clear space of 1× the icon height on all sides
Mark · Scale Test
16px
24px
32px
48px
64px
96px
140px
Minimum
24px
Below this size,
use mark only
06
Usage Rules
✓ Do
Mmnt
Approved Backgrounds
Use on Mmnt Dark (#1A1E1A), Deep Dark (#0C0F0C), or clean white
✓ Do
Mark Only at Small Sizes
At 24px and below, drop the wordmark and use the mark only
✓ Do
Mmnt
Reversed on White
All-black version approved for print, light UI, and press materials
✗ Don't
Mmnt
Don't Stretch or Distort
Never scale axes independently. The mark must remain circular
✗ Don't
Mmnt
Don't Use Unapproved Colors
Only use #39FF6A, #1A1E1A, or #FFFFFF. No color remixing
✗ Don't
Mmnt
Don't Place on Busy Backgrounds
Logo requires sufficient contrast. Use only solid approved backgrounds