The Opportunity
The most powerful moments in people's lives generate zero economic value — until now.
Mmnt is building the infrastructure layer for live experience — a platform that captures, authenticates, and monetizes attendance at concerts, games, festivals, and cultural events. We're not in the ticketing business. We're building the ownership layer for moments.
The Problem
-
Moments are lost You attend a legendary concert, a championship game, a once-in-a-generation performance. The memory fades. The stub is gone. The proof never existed. There is no durable artifact of being there.
-
Presence has no economic value Attending live events generates billions in gross revenue — yet the attendees themselves capture $0 of that value. Ticketmaster profits. Scalpers profit. Fans pay and disappear.
-
Identity is thin Social platforms track what you post. Credit cards track what you buy. No platform tracks where you were — in the flesh, present, in the moment. That experiential identity layer doesn't exist yet.
The Thesis
"Every industry started with infrastructure. Music needed recording. Film needed projection. The internet needed browsers. Live experience has never had its own infrastructure layer — until Mmnt."
Category
Live Experience
Infrastructure
Infrastructure
Stage
Pre-Seed
Raising
$1.5M
Market
$140B+ TAM
Why Now
-
Post-pandemic live event demand is at record highs Concert revenues hit $9B in 2024. Sports attendance is fully recovered. Festivals are selling out further in advance than ever. The demand signal is clear.
-
Consumer appetite for digital ownership has been validated The NFT era proved demand for digital ownership of cultural artifacts — even at speculative prices. What it lacked was utility and authenticity. Mmnt provides both.
-
Venue and promoter tech is ripe for disruption The ticketing infrastructure powering live events hasn't materially changed in 25 years. No major player has attempted to build an attendee-centric value capture layer.
The Convergence: A New Kind of Presence
We live in the most media-fragmented moment in history — yet people have never been more hungry to feel part of something bigger than themselves. Mmnt captures the intersection of both worlds.
250+
Streaming services competing for attention
The content landscape is infinitely fragmented. Netflix, Disney+, Twitch, TikTok, YouTube, Spotify — every platform fights for the same hours. The winner is whoever feels most alive.
2.8B
People streamed a live event last year
Virtual concerts, live sports, global festivals streamed to phones. People want to be part of the moment — even when they can't be there physically. Mmnt extends to both realities.
$0
Captured by any platform for virtual presence
Twitch, YouTube Live, Spotify Live — they capture attention but not ownership. The viewer is never part of the moment. They watch it. Mmnt lets them own it.
∞
The extensibility of the Moment Economy
Mmnt is not limited to physical attendance. A fan who streams a sold-out show from Tokyo, a viewer who watches a championship live, a listener tuned in at the moment a record drops — all of them were there. Mmnt makes that real.
"In a world of infinite content, presence is the scarcest thing. Mmnt is the infrastructure that makes presence ownable — whether you're in the front row or watching from across the world."
-
Physical + Digital Presence In-person attendance is just the first layer. As Mmnt scales, any live-streamed moment becomes a collectible. A fan watching the Super Bowl live. A viewer on Twitch when a world record breaks. A listener when an artist's first song goes viral in real time. Mmnt will be the infrastructure for all of it.
-
A New Economy in a Fragmented World Every streaming platform, sports league, music label, and media company faces the same challenge: how do you create loyalty in a world of infinite choice? Mmnt gives them the answer — verified presence, earned identity, and an economy built on showing up. We're the B2B layer every media company needs but doesn't have.
-
Global Moments, Borderless Participation The most culturally significant events of our generation are global. The World Cup final. A Taylor Swift concert. A presidential address. A championship fight. Mmnt builds the infrastructure so that every person who witnessed a moment — anywhere on earth — has a permanent, verifiable record that says: I was there when it happened.
The Nostalgia Economy
They Never Stopped Listening.
The most powerful distribution lever Mmnt has isn't technology — it's nostalgia. The artists who defined the 1990s represent a perfect storm: massive back catalogs, no active touring revenue, millions of social media followers who are primed for direct connection, and Day 1 fans aged 35–55 with real disposable income. These fans don't want another playlist. They want to be close to the artist who scored their life. Mmnt gives both sides exactly that.
TLC
1990s R&B · Legends
9M+ Instagram followers. Last studio album 2017. Fans still re-create their music videos on TikTok weekly. One Mmnt drop could earn more than a full tour.
Brandy
1990s R&B · Vocal Icon
4.5M followers across platforms. Active on social media daily. "Never Say Never" generation is in their late 30s–40s, employed, nostalgic, and ready.
Monica
1990s R&B · Day 1 Royalty
2M+ followers. Deeply loyal fan base. "The Boy Is Mine" just hit 1B streams. These fans buy. They share. They show up for Monica every single time.
Ginuwine
1990s R&B · Pony Era
Active on TikTok and Instagram. "Pony" resurfaces virally every 18 months. A live Moment drop from Ginuwine would break the internet — for real.
Dru Hill
1990s R&B · Group Classic
1.5M followers across the group + solo members. "In My Bed" fans are everywhere. A reunion drop on Mmnt would be the first true reunion moment fans can own.
Mýa
2000s R&B · Independent
2M followers. Independently operated for years — Mmnt's direct-to-fan model is exactly what she's been doing without the infrastructure. Natural partner.
The Flywheel
These artists bring fans → Fans create social proof → Social proof attracts more artists → More artists bring more fans. We need 5 anchor artists to ignite the flywheel. The first drop from any one of them will be culturally significant — and fully Mmnt-owned.
Market Opportunity
A $140B+ market with no attendee-side infrastructure.
The global live events industry is one of the largest and fastest-growing entertainment sectors — and no company has yet built the layer that gives attendees a stake in it.
$140B+
TAM
Global Live
Events Market
Events Market
→
$28B
SAM
Digital-forward
Fan Economy
Fan Economy
→
$280M
SOM Yr 3
Reachable by
Year 3
Year 3
| Segment | Market Value | Mmnt's Angle |
|---|---|---|
| Global Live Events (TAM) | $140B+ | Total addressable — all ticketed live experiences globally. |
| Digital-Forward Fan Economy (SAM) | $28B | Tech-enabled fans aged 18–35 in US, EU, and major global markets who already engage with digital fan products. |
| Serviceable Obtainable (SOM Yr 1) | $2.8M | 1% of SAM via early adopter launch markets (NYC, LA, London). |
| Serviceable Obtainable (SOM Yr 3) | $280M | 10% of SAM via expanded markets + enterprise venue/promoter deals. |
Key Statistics
Global Live Event Attendance
4.2B
Annual ticket scans across music, sports, and festivals worldwide.
Attendee Value Captured
$0
The amount of economic value the attendee receives from being present today.
Concert Revenue (2024)
$9B+
North America alone. Taylor Swift's Eras Tour grossed $1B+ from a single tour cycle.
CAGR (Live Events Tech)
18%
Projected compound annual growth rate through 2030 for live events technology.
Competitive Landscape
No direct competitor occupies the attendee-side infrastructure space. Adjacent players solve adjacent problems — leaving the core Mmnt opportunity wide open.
| Player | Category | What They Do | What They Don't Do |
|---|---|---|---|
| Ticketmaster / Live Nation | Distribution | Sell access to events | Capture or return value to attendees |
| Autograph / Dapper Labs | Digital Collectibles | Athlete/IP-linked NFTs | Authenticate real-world attendance |
| POAP | Proof-of-Attendance | Event badges on-chain | Scale, UX, monetization, or identity layer |
| StubHub / SeatGeek | Secondary Market | Resell tickets | Post-event value or attendee identity |
| Twitch / YouTube Live | Live Streaming | Real-time broadcast of gaming, music, sports to millions | Viewers watch — no ownership, no presence record, no identity layer |
| Spotify Live / Apple Music Live | Music Streaming | Live audio, exclusive artist drops, concert broadcasts | No fan credential, no proof of listening, zero economic return to listener |
| TikTok LIVE / Instagram Live | Social Live Video | Viral live moments, creator-to-fan streaming | Engagement disappears — no durable record of witnessing a viral moment |
| Amazon Prime / Apple TV+ (Live Sports) | Premium Live Broadcast | Exclusive live sports rights, mass viewership | Subscriber data only — no fan identity, no presence economy |
| Mmnt | Experience Infrastructure | Capture, authenticate & monetize the moment of presence — physical and virtual | — |
The Strategic Insight
Every streaming platform is a distribution layer. Mmnt is the ownership layer on top of all of them.
Netflix distributes films. Spotify distributes music. Twitch distributes live streams. None of these platforms gives the audience a stake in what they're witnessing. Mmnt sits above all of them — agnostic to the distribution channel — capturing the moment of presence regardless of where or how the person shows up. This makes Mmnt a potential partner, not a competitor, to every major media platform on earth.
Feature Comparison: Mmnt vs. Market
No existing platform is strong across all seven dimensions. Mmnt is purpose-built to own all seven.
| Platform | Ticketed | Subs | Gifts | Interactive | Persistent | Artifacts | Vibe Disc. |
|---|---|---|---|---|---|---|---|
| YouTube | Partial | Yes | Yes | Partial | — | — | Partial |
| TikTok | — | Partial | Yes | Yes | — | — | Yes |
| Twitch | — | Yes | Yes | Yes | Partial | — | Partial |
| Spotify | — | Yes | — | — | — | — | Yes |
| Veeps (Live Nation) | Yes | Yes | Partial | Partial | Partial | Partial | — |
| Moment House (Patreon) | Yes | — | Partial | Partial | — | Partial | — |
| Mmnt | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Defensibility
Presence Graph: Behavioral data on who shows up, when, for what vibe — a recommendation moat harder to build than a social graph.
Defensibility
Artifacts Engine: Automated, personalized post-session outputs at scale. Hard for incumbents to replicate without re-architecting.
Growth Strategy
From 1 Artist + 1 Fan to Billions.
Mmnt scales in clearly defined stages — each one funding and validating the next. We don't need billions of users to win in Year 1. We need 5 great artists, 5,000 believers, and one unforgettable drop.
→
Stage 1
1 + 1
One anchor artist. One founding fan. The first Moment is minted. The flywheel exists.
→
Stage 2 · 2026
5 + 10K
5 legacy R&B artists. 10K founding members. First live drop generates $10K+ in one night.
→
Stage 3 · 2027
50 + 500K
50 artists across music, comedy, sports. 500K registered users. $2M ARR. Series A raised.
→
Stage 4 · 2029
500 + 5M
SDK embedded in 3 streaming platforms. Enterprise partnerships. $40M ARR. Category owned.
Stage 5 · 2036
∞ + 1B
Global infrastructure. 1B+ Moments minted. $290M ARR. Mmnt is the standard.
How We Scale Each Stage
-
Artist-Led Word of Mouth (Stage 1 → 2) Legacy artists post to millions of existing followers. "I just dropped my first Mmnt — go claim it." One Instagram story from Brandy reaches 4 million people. We don't pay for user acquisition in Stage 1 — we earn it through artist equity and nostalgia.
-
Fan Social Proof (Stage 2 → 3) Fans share their Moments. "Moment #247 of the Brandy drop — I was there." Each share is organic marketing. Each serial number flex is a billboard. The Presence Ring becomes a social status symbol that pulls new users in without paid media.
-
Platform Partnerships & B2B API (Stage 3 → 4) Mmnt opens an API for event promoters, streaming services, and media companies. Live Nation integrates Mmnt Rings into concert check-ins. A streaming platform adds "Claim Your Moment" to every live event. Distribution becomes exponential — without Mmnt growing its own headcount linearly.
-
International Expansion (Stage 4 → 5) Africa, UK, Latin America, Southeast Asia — all markets with massive live culture and underserved fan economies. Mmnt's fiat-first, mobile-first architecture makes global expansion structurally straightforward. The same drop infrastructure that works in Brooklyn works in Lagos, London, and São Paulo.
Minimum Viable Product
The simplest version of Mmnt that proves the core loop.
The MVP is focused on one thing: proving that people want a durable, portable record of being there — and will act on it. Everything else is a second-order consequence of that.
"Mmnt is the mark that says: I was there."
Core User Loop
Step 01
Arrive + Check In
User arrives at a ticketed event. Mmnt detects the event via geolocation + ticket scan API. One tap to claim the moment. No friction, no barrier — just presence.
Step 02
The Moment is Minted
A Mmnt — a verified, timestamped record of attendance — is issued to the user's profile. It includes event metadata: artist, venue, date, set list (where available), attendance count, and rarity score.
Step 03
Build Your Collection
Moments accumulate into a living collection — a visual timeline of everywhere you've been. Think of it as a passport for your cultural life. Sortable by artist, city, year, or rarity.
Step 04
Share + Signal
Users share their Mmnts socially — with verified presence as the credential. "I was there when Beyoncé played the first show back." Presence becomes social currency.
MVP Feature Set
-
Event Detection Engine Passive geolocation + ticketing partner API integration to automatically surface nearby and upcoming events for the user's profile.
-
Moment Issuance Verified, timestamped attendance records with rich event metadata. Backed by ticket validation logic. Non-transferable in V1.
-
Collection UI A clean, visual timeline of the user's Mmnts. Filterable by category, artist, city, or year. Designed for sharing and browsing.
-
Rarity Score Each Mmnt is scored based on total attendance, artist touring frequency, and how many Mmnt users were present. Rare moments get marked. Early attendees are rewarded.
-
Sharable Moment Cards Auto-generated share cards with event art, metadata, and rarity badge. Optimized for Instagram, X, and iMessage. Presence-first social sharing.
-
Waitlist → Beta Closed beta with 500 founding members. Priority access at 2 launch markets (NYC + LA). Direct line to product team for feedback loops.
MVP Success Metrics
Target Beta Users
500
Founding members in 2 launch markets.
Target Retention (30-day)
40%+
Repeat event check-ins within first month.
Share Rate Target
25%
Of issued Mmnts shared externally.
NPS Target
> 50
Net Promoter Score from founding member cohort.
Live Prototypes
The following prototypes have been built and are ready to view. These demonstrate the product vision, brand system, and early user research in tangible form.
Live Demo · HTML
Marketing Site + Waitlist
Full consumer landing page with animated Presence Ring, email capture, and founding member waitlist. 2,800+ signups already captured.
View live ↗
Brand System · HTML
Brand Identity Lockup
Complete brand guidelines: the Presence Ring mark, color palette, typography, lockup formats, clear space rules, and usage do's and don'ts.
View live ↗
UXR Study · HTML
Logo Concept UXR Study
Unmoderated ranking study testing 8 logo concepts with real users. Drag-to-rank interface, randomized order, and results export. Validated the Presence Ring as the winning mark.
View live ↗
3-Year Vision
From app to marketplace. From users to economy.
Years 1–3 are about proving the core loop, building liquidity in the moment economy, and capturing the first wave of enterprise venue and promoter partnerships. By end of Year 3, Mmnt becomes the default infrastructure for live experience identity.
Roadmap
Year 1 — 2026
Foundation: Prove the Core Loop
Launch closed beta with 500 founding members in NYC and LA. Issue first 100K verified Mmnts. Establish first 3 venue partnerships. Achieve 40%+ 30-day retention. Raise Series A.
Year 2 — 2027
Scale: Open Platform + Marketplace
Open to all users. Launch Moment Marketplace — peer-to-peer trading of rare verified Mmnts. Introduce Mmnt Pass (subscription) with perks from partner venues. 15 city launch. 500K+ active collectors.
Year 3 — 2028
Platform: Enterprise + Identity API
Launch Mmnt for Business — B2B API for venues, promoters, and brands to access verified attendance data and issue branded Mmnts. First international expansion (London, Amsterdam, Seoul). $280M SOM. 2M+ collectors.
Year 3 Revenue Model
| Revenue Stream | Model | Projected Yr 3 Contribution |
|---|---|---|
| Mmnt Pass (Subscription) | $9.99/mo consumer | $36M |
| Marketplace Transaction Fees | 5% of secondary sales | $12M |
| Enterprise API (B2B) | SaaS licensing per venue/promoter | $18M |
| Brand Integrations | Sponsored moments + verified drops | $8M |
| Total Projected ARR (Yr 3) | ~$74M |
Key Milestones
Q2 2026
Closed Beta Launch — 500 founding members, NYC + LA
Q4 2026
100K Mmnts issued · Series A raise · 3 venue partners signed
Q2 2027
Public launch + Marketplace V1 · 15 cities · 500K collectors
Q4 2027
Mmnt Pass subscription · $10M ARR run rate
Q2 2028
B2B API launch · First international markets
Q4 2028
2M+ collectors · $74M ARR · Series B
Revenue Projections
Platform revenue under three scenarios. These are assumption-driven targets tied to operational throughput, not guarantees.
| Year | Conservative | Base | Upside | Key Driver |
|---|---|---|---|---|
| 1 | $100K | $450K | $1.9M | Pilot events + early subs |
| 2 | $590K | $2.4M | $8.5M | Events scale + subs grow |
| 3 | $1.7M | $7.1M | $30.7M | Multi-format + sponsors |
| 4 | $3.2M | $15.8M | $74.2M | International expansion |
| 5 | $5.6M | $31.7M | $148.8M | Full platform + data |
The base case represents a path to a $100M+ profitable niche. The upside case represents unicorn-scale economics.
Live Demo
See where the product is headed by Year 3 — expanded features, artist dashboard, and Moment Collections.
10-Year Vision
The Moment Economy.
The internet created the information economy. Social media created the attention economy. Mmnt is building the infrastructure for the next economic layer: the moment economy — where physical presence, cultural participation, and lived experience generate real, lasting value.
"A hundred years from now, the most valuable cultural artifacts won't be physical objects — they'll be verified records of presence at the moments that changed the world."
Three Eras of Mmnt
Era 01
Capture
2026 – 2028
Prove the core loop. Build the collection. Make presence meaningful again. Moments are issued, collected, and shared. The MVP becomes the product. The product becomes habit.
- Presence verification at scale
- First 10M Mmnts issued
- Moment Marketplace goes live
- Consumer brand established in Tier 1 cities
Era 02
Ownership
2028 – 2031
Moments become portable, programmable assets. Holders unlock real-world perks, exclusive access, and brand activations. Mmnt becomes a credential layer — a verified history of cultural participation that opens doors.
- Mmnt becomes an identity standard — integrated by venues, promoters, and brands
- Moment-gated experiences: VIP access, merch drops, pre-sales for proven attendees
- Enterprise API powering the live events ecosystem
- 100M+ Mmnts issued · $500M+ ARR
Era 03
The Moment Economy
2031 – 2036
The full realization of the Mmnt thesis: a global economy built on lived experience. Moments have intrinsic value. Presence is a credential. Cultural participation generates wealth — not just for artists and promoters, but for every person who showed up.
- Moment-backed financial products (fractional ownership, lending against rare Mmnts)
- Cultural index — a live, data-driven pulse of what the world is experiencing
- Standard international presence protocol — the passport for lived experience
- IPO-ready: $10B+ company · 1B+ Mmnts issued · truly global platform
Financial Trajectory
| Milestone | Timeline | Target ARR | Round |
|---|---|---|---|
| MVP + Beta Launch | Q2 2026 | Pre-revenue | Pre-Seed ($1.5M) |
| Public Launch + Marketplace | Q2 2027 | $2M+ | Series A ($12M) |
| Enterprise API + International | Q4 2028 | $74M | Series B ($50M) |
| Platform at Scale | 2031 | $500M+ | Series C / Pre-IPO |
| The Moment Economy | 2035–2036 | $2B+ | IPO |
The Broader Vision
-
Cultural Infrastructure at Global Scale Mmnt becomes the backbone of how the world records, values, and trades cultural participation. Like what TCP/IP did for information, Mmnt does for lived experience.
-
Wealth Creation for Participants For the first time in history, showing up to culture generates lasting financial value for the people who were actually there — not just the promoters, platforms, and intermediaries.
-
A New Kind of Identity Your Mmnt collection becomes your experiential identity — a verified, portable record of where you've been and what you've witnessed. The most authentic form of self-expression yet created.
Live Demo
A window into the full Moment Economy — what Mmnt looks like when it's become global infrastructure.
The Ask
$1.5M
Pre-Seed Round
We're raising $1.5M to build the MVP, validate the core loop, and launch the founding member beta in two markets. This round sets us up for a Series A in 12–18 months.
Use of Funds
40%
Product &
Engineering
Engineering
25%
Go-to-Market &
Launch
Launch
20%
Team &
Operations
Operations
15%
Partnerships &
Venue Deals
Venue Deals
What We're Building With This Round
-
MVP: iOS App (V1) Full Mmnt consumer app — event detection, moment issuance, collection UI, shareable moment cards. Shipped in Q1 2026. Beta in Q2.
-
3 Venue Partnerships Signed integrations with at least 3 mid-size NYC + LA venues to validate the B2B supply side and give beta users real events to Mmnt.
-
500 Founding Members Close the waitlist, onboard founding members, gather retention + NPS data to de-risk Series A.
-
Core Team Hire: CTO + Head of Growth Two critical hires to execute on MVP build and beta launch.
Series A Setup
Target Series A Close
Q4 2026 — $12M
The pre-seed funds us through beta validation. We go into the Series A with: 100K+ verified Mmnts issued, 500 active founding members, 40%+ 30-day retention, 3 venue partner agreements, and a clear product-market fit signal. At that point we raise $12M to open the platform publicly and launch the Moment Marketplace.
Why Invest Now
-
Category creation, not category competition There is no direct competitor in the attendee-side infrastructure space. Mmnt is creating a new market — not fighting for share in an existing one. Early entry is the moat.
-
The Moment Economy is inevitable Cultural participation will become a financial asset class. The question is not whether this market exists — it's who builds the infrastructure for it. Mmnt is building it now.
-
The demand signal is already there 2,800+ organic waitlist signups before a single dollar of paid marketing. The market is asking for this. We're answering.
Key Risks & Mitigations
An honest assessment of what could go wrong and how we're already preparing for it.
| Risk | Severity | Mitigation |
|---|---|---|
| Novelty wears off; users don't form habits | HIGH | Hard-wire rituals: weekly series, collections, progression. Kill features that don't drive D30 retention. |
| Artists won't repeat (format fatigue) | MED | Templated blueprints, <10 min setup, transparent payouts, white-glove first 30 artists. |
| Music rights / licensing complexity | HIGH | Launch with original/owned material only. Build blanket PRO licensing (ASCAP/BMI) in parallel. Budget legal from Day 1. |
| Incumbents copy features | MED | Defensibility = presence graph + artifacts engine + cross-room identity. Not "polls." |
| Moderation / safety incident | HIGH | Strong moderation tools, explicit policies, rapid enforcement from Day 1. If rooms feel unsafe, monetization collapses. |
| Streaming costs at scale | LOW | Managed infra (LiveKit/Mux) keeps costs predictable. Contribution margin positive even at base assumptions. |
Hiring Plan
Pre-seed funds the core team. Key hires in priority order:
Hire 1 · Month 1
Senior Full-Stack Engineer
Owns streaming + interactive layer. NYC: $150–$175K + equity.
Hire 2 · Month 2
Full-Stack / Mobile Engineer
Owns iOS app + web client. NYC: $140–$160K + equity.
Hire 3 · Month 4
ML/AI Engineer
Owns vibe classifier + artifact generation. Contract → FTE: $170–$190K.
Hire 4 · Month 6
Product Designer
Owns UX across all surfaces. $130–$150K + equity.
Ready to own the moment?
Reach out to discuss the deal.
investors@ownthemmnt.io
What I'm Looking For
My Ideal Investor.
Not just a check. A co-conspirator. Here's what I'm actually looking for in a partner.
-
01Just as invested in building a new economy as I am. This isn't a SaaS feature. It's a category creation. I need an investor who sees the vision of the Moment Economy the way I do — with urgency, with conviction, and with the same appetite for what's possible when culture meets ownership. If you're looking for a sure thing, this might not be it. If you're looking for something that changes how the world thinks about live experience, let's talk.
-
02History of wins. I'm not looking for a first-time investor. I want someone who's been here before — who's backed a company through the messy middle and knows what "support" actually means when things get hard. Your track record matters. Not because I need validation, but because I need a partner who's been through the fire and knows how to help without micromanaging.
-
03Strong / notable investments in underrepresented founders. I'm a Black founder building in a space where Black culture drives the cultural conversation but rarely owns the infrastructure. I want an investor whose portfolio reflects a genuine commitment to backing founders who look like me — not as a diversity checkbox, but as a worldview. Show me the receipts.
-
04Leaned in. I'm not looking for a passive check. I want an investor who makes introductions, opens doors, gives honest feedback, and shows up when it matters. Someone who's excited enough about Mmnt to mention it in their next conversation. Board meetings are the minimum; genuine partnership is what I'm after.
-
05As funny as I am would be even better — let's party. Look, we're going to be working together for years. Life's too short to do it with someone who doesn't know how to have a good time. If you can hold your own in a group chat, appreciate a perfectly timed meme, and celebrate wins the right way — you're my kind of investor. We're building the Moment Economy. We should be creating some moments of our own.
The Founder
Every Mmnt Challenge Maps to Direct Experience.
13+ years building large-scale 0-to-1 platforms at the exact intersection this company requires: AI, media, monetization, and data systems. This is not a career pivot — it's a career destination.
Founder Profile
TC
Tesaen Chavis
Founder & CEO
Why This Founder for This Company
I grew up on the music that Mmnt is being built around — and I've spent 13 years building the exact capabilities this company requires, from inside the platforms that would be its competitors. I am the customer. I've shipped at YouTube-scale, monetized at Google-scale, modeled audiences at Spotify-scale, and operated marketplaces at Uber-scale. Every technical and business challenge Mmnt faces maps directly to something I've already built and shipped.
Career History
Every role built a capability that Mmnt requires.
▶
YouTube / Google
Product Lead, Music Promotion & Gen AI Video · 2022–Present
Pioneered the first AI-generated official music video. Built Loudspeaker — YouTube's low-latency music/video inference platform achieving 50x latency reduction. Launched Generative Music Soundbank mapped to $400M+ ARR opportunity. Led 20–40+ cross-functional contributors.
→ Directly maps to LiveSync + real-time streaming
◈
Google Ads
Product Manager, Search Ads Syndication · 2020–2022
Launched monetization programs driving $4B+ annual ad revenue across a 30+ person cross-functional org. Revenue architecture for large-scale platform monetization.
→ Directly maps to monetization infrastructure
♫
Spotify
Senior Product Lead, Audiences & Ads · 2019–2020
Built audience targeting models and Spotify's native ID graph. Led identity health initiative unlocking $50M+/yr in incremental revenue + $20M+/yr in media savings. Models built are still powering fan targeting to this day.
→ Directly maps to Presence Graph + Vibe discovery
◉
Uber
Global DMP Product Lead · 2017–2018
Built Uber's global DMP delivering $100M+ in media cost savings within one quarter. Managed products supporting $1B+ annual media spend across 100+ stakeholders in 7 regions.
→ Directly maps to marketplace dynamics at scale
Founder–Market Fit
Every Mmnt challenge maps to direct experience.
Current Progress
What's Already Done.
This isn't a napkin sketch. Here's where Mmnt stands before the first dollar of seed capital is deployed.
-
Top 2% Engineer Secured Retained a senior engineer as a freelancer — vetted, top 2% of engineers by skill and experience. They've already built the initial design document and are ready to begin the sprint the moment capital closes. This is not a future hire. They're already on the team.
-
Design Document v1 Complete Full system architecture defined: data model (users, drops, moments, orders), API endpoints, tech stack selection (Next.js, PostgreSQL/Supabase, Stripe Connect), and core user flows. Built collaboratively with the engineering lead.
-
Product Requirements Document (PRD) Written Full P0/P1/P2 feature breakdown. Every MVP feature has a persona, acceptance criteria, and priority level. Non-functional requirements, tech stack, and success metrics are all defined.
-
Brand Identity Validated Through UXR Ran a formal unmoderated UXR study testing 8 logo concepts with target users. The Presence Ring won across every dimension: memorability, concept fit, emotional resonance, differentiation, and scalability.
-
10-Year Vision + Financial Model Full 10-year vision mapped from Phase 1 (seed) through Phase 4 (IPO/acquisition). 5-year financial projections with scenario analysis, unit economics, use of funds, and fundraising roadmap.
-
Investor Portal Built This portal — designed and built entirely by the founder — contains a full document suite, live prototypes, financial model, pitch deck, business proposal, FAQ, and the complete brand system.
-
90-Day Execution Plan Ready Sprint-by-sprint plan covering Days 1–90: close seed, hire team, sign artists, ship product, first live drop. Every task has an owner, an exit criterion, and a KPI.
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Artist Outreach System Built 5-email artist outreach sequence written, tested, and ready to deploy. Artist one-pager and partnership overview completed. Revenue model for artists modeled and validated.
The Founder Stats
13+
Years building 0-to-1 platforms at YouTube, Google, Spotify, Uber
$4B+
Revenue programs shipped at Google Ads
$0
Raised so far — all progress powered by resourcefulness
Day 1
Ready to execute the moment the round closes
The Conviction
"I didn't wait for funding to start building. The same energy I'm putting into this portal is what I bring to every part of this company. We will move fast. We will ship. And we will not waste your money."
— Tesaen Chavis, Founder & CEO
Investor Documents
Everything you need to evaluate the opportunity.
Full documentation package for due diligence. All documents are confidential and subject to NDA.
Financial Documents
PDF · Financial Model
Financial Projections
5-year revenue model with TAM/SAM/SOM breakdown, unit economics, use of funds, and fundraising roadmap from Pre-Seed to IPO.
↓ Open PDF
DOCX · Business Proposal
Business Proposal
Formal business proposal covering market opportunity, product strategy, competitive positioning, team requirements, and funding request.
↓ Open Doc
Pitch Materials
PPTX · Investor Deck
Pitch Deck
12-slide investor presentation covering the problem, solution, market size, business model, traction, team, and the ask. Designed for LP/VC meetings.
↓ Open Deck
PDF · Investor FAQ
Investor FAQ
Straight answers to the questions every investor asks: what this product is, what it isn't, why now, why us, why invest immediately, and what happens if we don't.
↓ Open PDF
PDF · Vision Document
10-Year Vision
Full 10-year vision from Seed to IPO — 4 growth phases, year-by-year milestones, vertical expansion roadmap, artist flywheel strategy, and 2036 target metrics.
↓ Open PDF
Execution Documents
PDF · Execution Plan
90-Day Execution Plan
Three 30-day sprints from seed close to first live artist drop. OKRs, sprint tasks, owners, exit criteria, and risk register. We know exactly what Day 1 through Day 90 looks like.
↓ Open PDF
PDF · Artist Package
Artist One-Pager + Email Sequence
Artist-facing partnership overview with revenue model, how-it-works breakdown, and the complete 5-email outreach sequence for signing legacy R&B artists.
↓ Open PDF
Product & Engineering
PDF · Product Requirements
Product Requirements Document (PRD)
Full MVP feature breakdown with P0/P1/P2 prioritization, user personas, acceptance criteria, tech stack, non-functional requirements, and success metrics.
↓ Open PDF
PDF · System Design
System Design Document
Complete technical architecture: system layers, database schema (6 core tables), API endpoints, core user flows, security model, and engineering rationale.
↓ Open PDF
Live Prototypes
HTML · Live Demo
Marketing Site + Waitlist
Live consumer-facing landing page with animated Presence Ring, email waitlist capture, and founding member program.
↗ View Live
HTML · Brand System
Brand Identity System
Complete brand guidelines — the Presence Ring mark, color palette, typography scale, lockup formats, and usage rules.
↗ View Live
HTML · UXR Study
Logo UXR Study
Unmoderated research study testing 8 logo concepts. Validated the Presence Ring as the preferred mark across 5 dimensions.
↗ View Live
Product Demos — V1 · V2 · V3
HTML · Product Demo · MVP Tab
Demo V1 — MVP Experience
Core MVP interaction: Presence Ring activation, live drop flow, and fan Moment claim. The foundational product experience.
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HTML · Product Demo · 3-Year Vision Tab
Demo V2 — Next-Gen Features
Expanded product: Moment Collections, tiered drops, artist dashboard, and fan identity features. The product as built by Year 3.
↗ View Live
HTML · Product Demo · 10-Year Vision Tab
Demo V3 — Future State Vision
Full Moment Economy infrastructure: secondary market, streaming integrations, and global presence layer. Where Mmnt is by 2031.
↗ View Live